A private equity firm that invests in molecular diagnostics businesses globally was looking to add to their portfolio and retained our services to help them conduct their due diligence in preparation for a possible investment.
An initial market assessment was conducted to analyze the market opportunity in order to gain insights and identify potential risks. This included taking a deep-dive and looking at market conditions, regulatory, reimbursement, and the competition. To further understand the unmet needs of the customer, both qualitative and quantitative research was conducted with the industry’s KOL’s.
A thorough market analysis was delivered to the client that provided them with the insights needed to minimize risk, increase confidence, and make the most informed investment decision.